<%=Keywords%> Baidu takes more search traffic in Q3
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Baidu takes more search traffic in Q3
China's largest search engine, Baidu Inc, says it now controls 80 percent of search traffic in the country after benefiting from the withdrawal of rival Google Inc from the world's largest Internet market.
The company's market share also registered new heights in its home country.
"It is a record high for our traffic share," said Baidu Chief Executive Officer Robin Li on Friday during a conference call after the company released its third-quarter results.
He added that other players, such as Alibaba and Tencent, did not present "any change in terms of trend in their traffic share" since their entry into the search market, and that "revenue-wise, besides Baidu and Google, probably the rest of the players are not meaningful at all".
Li's remarks came shortly after Baidu further widened its lead over Google in the search market, whose shares are based on advertising revenues, after the US company redirected its mainland traffic to unfiltered Hong Kong servers in March.
According to domestic research firm Analysys International, Baidu's share in China rose to 73 percent in the third quarter from a previous 70 percent, while Google's fell to 21.6 percent from 24.2 percent in the second quarter.
Shen Haoyu, Baidu's senior vice-president in charge of operations, said on Tuesday during a technology forum in Beijing that Baidu had "probably benefited" from Google's reduced presence in China.
A statement from the Chinese search engine said the main growth generator next year will remain its advertising platform "Phoenix Next", while other business, such as online video and e-commerce, will not contribute a large proportion of revenues in the near future. The company's jointly owned e-commerce shopping site with Japan's Rakuten Inc went live on Tuesday.
Baidu's third-quarter net income rose to $156.4 million, an increase of 112.4 percent from a year ago, and its revenue surged to $337.2 million, with a year-on-year increase of 76.4 percent, according to the company.
While Baidu remains the dominant player in China's search market, other players may also grab market share left by Google and challenge Baidu, said Duncan Clark, president of Beijing-based research firm BDA.
(Source from China Daily)